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The Real Estate Truth

Please enjoy our random thoughts and wisdom as you sort out fact from fiction from the real estate industry

Is Century 21 in touch with today's home buyers?

I saw this ad on TV a while ago, then found it on YouTube. I guess buyers have two choices: Get access to the MLS, view properties at your leisure, work with experienced local CataList agents through close of escrow, receive 50% of the buyer agent commissoin, or give up the $10,000 rebate ($800k avg home) just so a traditional agent can see the excited look in your eye! 

You should see the look in the Century 21 agents' eyes when they see a fat $22,000 payday coming their way...and you thought you were excited!! Keep up the consumers-are-stupid-and-need-us approach to advertising: you are doing us all a huge favor by exposing the fact that you don't need a traditional agent anymore.

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Published Jun 20 2007, 04:01 PM by mdavin
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Comments

 

terminalsameness said:

I think with very few exceptions the entire real estate industry is stuck in a Betty Crocker time warp when it comes to advertising and marketing; either of their services or properties. The industry is ignorant, stubborn and blind to what people really want.

Century 21 tops the list of the ignorant with their irrelevant campaigns.

There's no mystery to a real estate transaction. There's no mystery to marketing houses. The process is the same across the board and if I want information I can read a book, or access the internet. It's a brave new world in the information biz.

With the state of marketing and how information is processed and accessed today, it would be wise for real estate to stop figeting with high fashion, expensive cars, the electronic gadgets other ego fluff and get a grip on what consumers really want. Information.

As David Olgivy once said, "The customer is not stupid, she's your wife."

August 24, 2007 6:35 AM
Copyright CataList Homes, Inc. 2007